HKTA presents "My Time For ......" Campaign

HKTB Exec. Director Mr. Anthony Lau

Last August 14, in a press briefing held at the Davao Room of the Philippine Plaza Sofitel Manila, the Hong Kong Tourism Board (HKTB) presented its "My Time For ...." Campaign which highlights nine authentic core experiences (Dining; Shopping; City Icons; Heritage and Tradition; Hong Kong After Dark; Great Outdoors; Festivals; Sports; and Art) that await visitors as they explore the sights and sounds of Hong Kong.  Like a local, they can apply the consumer insights and new trends  on what travelers look forward to during their travel.

According to HKTB Exec. Director (since 2007) Mr. Anthony Lau, "We want our visitors to know, see and feel that a trip to Hong Kong never disappoints and always gives you a wonderful experience by going deeper to uncover unique insights to show fun and authentic experiences through the eyes of local experts."  In a partnership with key local opinion leaders, a series of short entertaining videos showcasing a different kind of experience was produced and some were shown to members of media during the press briefing.

Hong Kong's 4 Brand DNAs

HKTB PR Manager Ms. Vivien Cheong (left)

The first, My Time For Indulgence, featured British-born, Canadian-raised Michelin star chef Alvin King Lon Leung who is well-known for breaking down traditional Chinese food to its bare essence, using it to create new interpretations in modern form.  In the video, he showed the audience how to consume (almost) a whole cow, through culinary experiences in Sheung Wan, Temple Street and Wan Chai.

The second, My Time For Renewal, stars Hong Kong-based Filipino architect, interior designer and style blogger J.J. Acuna, who is the founder and editor of "The Wanderlister+," a personal art, design, lifestyle and trends report for Asia.  In the video, he takes the viewers  on a journey to put together a gentleman look that is sure to impress your friends,  taking viewers on a unique journey through Hong Kong, sourcing for different clothes to style himself as a gentleman.

The third, My Time for Urban Escapes, featured Jason Godfrey, a Canadian-Filipino model, writer, actor and host of "The Savvy Guide."  A lover of the great outdoors, this certified diver and proficient climber has traipsed to the top of volcanoes, flipped a fully loaded canoe in Level 3 rapids, dived around shipwrecks and climbed piles of rocks.  In the video, he shows viewers how and where to get the best suntan while in Hong Kong. The last video, My Time For Summer Fun, features 1,600 pandas on an adventurous tour through Hong Kong's family-friendly hot spots.

The HKTB has also developed the My Hong Kong Guide, an interactive mobile application  that caters to the free and independent traveler who, when they travel, plan their own itinerary, book and stay connected online to get inspiration on what travelers are doing in Hong Kong.  Here, you can also share your Hong Kong adventures with friends on social media.

The online Hong Kong Insider's Guide, a series of guides that compiles stories, recommendations and tips on Hong Kong from people in the know, also has something new for the traveler. Now, you can discover real, up-to-the-minute  local advise to guide you through many exciting experiences and adventures as you pick a topic that can interest you, whether it be incredible Chinese superstitions, funky art galleries in "Industrial Revolution," traditions and spirituality, etc.

The quirky Ask the Boss Facebook contest will also start its winter run come end of September. Here, participants can channel enthusiasm and creativity, in the most persuasive note, to convince their boss, via email, why they deserve a exhilarating holiday in Asia's World City.  To join, participants simply need to choose their favorite Hong Kong moment and tell the boss, via a most inventive leave request, why they need this trip to renew and rekindle their passion for the job.  The most creative applicant can win a 4 day/3 night trip and usher in the New Year in Hong Kong.  Deadline for submission is on August 11 and contest winners will be announced on September 2, 2014.

Hong Kong Tourism Board: 9-11/F, Citicorp Center, 18 Whitfield Road, North Point, Hong Kong. Tel: +852 2807 6543 and +852 2806 0303. Email: info@hktourismboard.com.