Grand Launch of the Chefs on Parade (Pasay City)

Chefs on Parade

The Grand Launch of the Chefs on Parade (COP) , to kick off the series of events leading to the three-day grand showdown in,2011, was held at Oceana Event Place, the Center for Culinary Arts (CCA) Manila’s latest event venue and satellite campus,  at the SM Mall of Asia Complex.  

The COP, organized by the Hotel and Restaurant Association of the Philippines (HRAP) in 1974, is the longest running culinary competition in the Philippines and Asia.

Riding on the theme “Ultimate Asian Showdown,” the HRAP rolled out a major party, hosted by Ms. Cory Quirino, to welcome a power-packed combination of guests from different sectors, lead by DOT Secretary Alberto Lim, as well as general managers of various hotels; executive chefs; food and beverage heads; and presidents and deans of several universities and colleges. . hosted the program.  

The print, television, and online media were also invited to witness the return of what is expected to be one of 2011’s biggest culinary event. 

Tastes of Hanoi

During the Grand Launch, seven exhibitors brought out their best talents, treating guests to delightful offerings from the flair tenders from the College of Saint Benilde; the cake decorators from Edsa Shangri-la; baristas from The Coffee Beanery; sugar pullers from the Lyceum of the Philippines; ice sculptors from The Manila Pavilion; banquet table decorating ideas from Sofitel Philippine Plaza; and sushi-making by Century Park Hotel’s Executive Chef Shinji Furukawa.

Prizes were raffled off to lucky guests while special Chefs on Parade aprons and San Marino gift packs were given to everyone.  HRAP President Humphrey O’Leary III and Chairman Richard Masselin gave short speeches and presentations.  

The program ended with a toast headed by the COP 2011 Organizing Committee members whose untiring efforts in making sure Chefs on Parade 2011 will be bigger and better than the previous ones were evident during the event.

Tastes of Manila

Chefs on Parade 2011 will definitely be the event to watch out for with its unbeatable line-up of exciting activities: the Ultimate Asian Showdown among individuals and groups in the professional and student levels, the presence of local and international celebrity chefs and culinary experts, the various seminars and workshops, food and beverage tastings, trade exhibits, the Larry J. Cruz award, the coffee table book, and so much more.

Oceana Event Place: Bldg. A., San Miguel By the Bay, Seaside Blvd., SM Mall of Asia Complex, Pasay City. Tel: (632) 556-3195 and (632) 886-0811. Open daily, 4 to 10 PM.