35th Philippine Travel Mart (SMX, Pasay City, Metro Manila)

The 35th Philippine Travel Mart

The three day 35th Philippine Travel Mart (PTM), to be held from September 6 to 8, 2024 at the SMX Convention Center in Pasay City, is the longest-running and the most exciting interactive travel trade exhibition of Philippine destinations in the Philippines. New surprises are available each year that highlight new discoveries for travelers to explore. 

DOT Secretary Christina Garcia-Frasco 

Mr. Arjun Shroff, PHILTOA President

The exhibition is organized by the Philippine Tour Operators Association (PHILTOA), Inc., an organization of tour operators and allied members actively involved in the advocacy of responsible tourism. Founded on June 12, 1986, the membership of this non-stock and non-profit organization includes travel agencies, hotels, resorts, transportation companies, handicraft stores, and other tourism-oriented establishments and associations. 

The symbolic planting in lieu of a ribbon cutting

The PTM is also supported and participated in by the Tourism Promotions Board (TPB), an attached agency of the Department of Tourism (DOT), which exists to market and promote the Philippines domestically and internationally as a world-class tourism and MICE destination, in strategic partnership with private and public stakeholders to deliver a unique high-value experience for visitors, significantly contributing to increased arrivals, receipts and investments to the country.

A cultural dance presentation

With the ASEAN integration, tour packages are also available for Southeast Asian countries, providing easy access to exotic locations such as Bali (Indonesia), Siem Reap (Cambodia), and Ho Chi Minh City (Vietnam). Packages are likewise available for popular destinations in Japan, China and Korea. 

Ilocos Norte Booth

Now on its 35^th edition, this year’s theme is “Love the NextGen Tourism,” emphasizing the importance of tourism practices that will benefit future generations. NextGen Tourism has four pillars – sustainability (embrace eco-friendly travel that protects our environment and support local communities), digitization (enjoy smarter travel through AI planning, virtual reality explorations, and intuitive apps), inclusivity (engage in community-based tourism that empowers locals and celebrates diversity) and health and wellness (find rejuvenating experiences that enhance well-being).  

Cotabato Booth

Anya Hospitality Group Booth

Mr. Arjun P. Shroff, President of PHILTOA delivered the opening remarks on the first day of the Travel Mart.  The guest of honor was Department of Tourism Secretary Christina Garcia-Frasco who, after delivering her keynote message, joined others in the symbolic planting, a sustainability initiative replacing the ribbon cutting. What followed was special performance by the Philippine Amusement and Entertainment Corporation.

Capiz Booth

The exhibition, a great opportunity to highlight popular and emerging destinations in the Philippines and to give local tourism a boost, will feature around 300 exhibitors, the biggest number since the COVID 19 pandemic, some for the first time this year, bringing fresh offerings and giving guests more options and travel opportunities to choose from.  

Ascott Hotels Booth

There are so many hidden gems for you to uncover at the PTM. You can book tour packages in the Spratly Islands and the Bangsamoro Autonomous Region in Muslim Mindanao or make plans to go grape-picking in La Union or lemon-picking in La Union and Benguet.  Exhibitors range from tours and travel agencies, hotels/resorts, theme parks, airlines, and provincial and regional tourism offices. 

Calabarzon Booth

Megaworld Hotels & Resorts Booth

The exhibition zone is zoned based on current Philippine tourism offerings, highlighting the diversity of different tourism products available at the much-awaited event and providing guests with easy access to the adventures that await them. A celebration of the beauty and culture of the Philippines, from Batanes to Zamboanga, it will showcase diverse destinations in Luzon, Visayas and Mindanao through its many pavilions where you’ll find great travel packages, deals and discounts so you can have more adventures across the country, and in popular foreign places visited by Filipinos. Favorite international destinations in Asia, the US, Europe and Australia will be showcased as well. 

Cordillera Autonomous Region Booth

Bluewater Resorts Booth

The PTM is sponsored by UnionBank, GCash, ITPI, and Philippine Airlines. Media partners are WhenInManila.com, SPOT.ph, BusinessMirror, Asian Journal/Balikbayan Magazine, Orange Magazine, and NEO Retro Radio 1059 FM. 

Eastern Visayas Region Booth

During the PTM, UnionBank credit card holders can enjoy exclusive travel perks and privileges. Aside from waived entrance fees for cardholders, UnionBank’s PAYEASY facility allows greater flexibility with 0% installment payment plans on exciting travel deals and packages from participating travel agencies, airlines and related travel products and services. 

Bicol Region Booth

Tickets may be purchased online at www.philtravelmart.com/buyticket. For more details, visit www.philtravelmart.com, email philtravelmart@philtoa.com and follow @philtravelmart on Facebook and Instagram. 

Batanes Booth

Lanson Place (SM Mall of Asia) Booth

Philippine Tour Operators Association (PHILTOA), Inc.: 810-811 8/F, Cityland 10 Tower 1, H.V. Dela Costa St., Salcedo Village, Makati City, 1227 Metro Manila. Tel:   +63 (02) 8812-4513, 8822-6964
E-mail: info@philtoa.com.  Website: www.philtoa.com. 

Tourism Promotions Board (TPB): 6/F, Five E-Com Center, Harbor Drive, Mall of Asia Complex, Pasay City, Metro Manila.    Tel: +63 85259318 to 27.  Fax: +63 2 85216165 and +63 2 85253314. E-mail: info@tpb.gov.ph. Website: www.tpb.gov.ph.