Grand Opening of 33th PTAA Travel Tour Expo 2026 (SMX Convention Center, Pasay City, Metro Manila)

 

Mr. Jaison Yang (center) leading the ribbon cutting 

The three-day, 33th PTAA Travel Tour Expo 2026, one of the country’s biggest tourism events, bringing together industry leaders, exhibitors, and travel enthusiasts from across the Philippines, opened last Friday, February 6, to a vibrant and inspiring start, at the SMX Convention Center in Pasay City. The opening set an energetic tone for the expo, reaffirming tourism’s role as a strong driver of growth, unity, and pride for the Philippines.

 

Dr. Evangeline Tankiang-Manotok, Chairman of PTAA TTE 2026

The expo, organized by the Philippine Travel Agencies Association (PTAA), hopes to attract more locals and foreigners to tour around the country with affordable travel deals and packages. It will run from Feb. 6 to 8 and will host various exhibitors from airlines, travel agencies and tour operators, hotels, food concessionaires, cruise liners, insurance, and other travel-related entities. Aside from domestic travel deals, discounted foreign trips are also on sale at the event. 

Department of Tourism Secretary Christina Garcia-Frasco

Dr. Evangeline Tankiang-Manotok, the Chairman of PTAA TTE 2026, led the opening ceremonies.   PTAA President Mr. Jaison P. Yan , speaking about the power of travel and the need to love the Philippines first, stating “Gain a new perspective of the world but never forget the Philippines. Learn from others without losing who we are. Never compare our country to another; every nation has its own story, its own rhythm, its own strengths.” 

.... giving the "I Love Philippines" heart sign

Special guest, Department of Tourism Secretary Christina Garcia Frasco delivered a powerful and heartfelt message, highlighting the dedication, collaboration, and hard work required in the tourism sector, as well as celebrating the continued success and resilience of Philippine tourism.

 

The huge crowd at the grand opening

She emphasized PTAA's role as a steadfast partner of the DOT and the vital role of travel expos in showcasing the country’s diverse destinations, cultures, and experiences, providing a platform for every region to shine and connect with travelers. She said, “Tourism is about people and so you must show up where the work matters the most.” “She also added that, “…. in the tourism industry, one needs to show up on the ground.”