Media Launch of Travel Madness Expo 2026 (City of Dreams, Paranaque City)

 

TME 2026 Media Launch at City of Dreams Manila

From July 10 to 12, the exciting and dynamic Travel Madness Expo (TME), one of the most anticipated travel and trade fairs in the Philippines, returns to Halls 1 to 4 of the SMX Convention Center Manila.  Last June 25, the City of Dreams Manila hosted the exclusive media launch of TME 2026 with the presence of Ms. Maria Paz R. Alberto (President of Ark Travel Express, Inc. and TME Chairperson); Ms. Amabelle D. Nucom (Metrobank’s Head of Usage, Partnerships & Communications Management); and Mr. Bryan L. Ang (Philippine Airlines’ Regional Head – Philippines) who announced the event's return and major partnerships. 2GO Group, Inc. and Duty-Free Philippines also provided their generous support.

 

TME 2026 Media Launch

The Travel Madness Expo, a premier travel event launched in 2012, is one of the Philippines’ premier travel trade events, bringing together valued partners and industry leaders such as airlines, hotels, tourism boards, accredited travel agencies, and travel service providers, to offer competitive travel packages while supporting the growth of both domestic and international tourism. 

It will feature exclusive travel deals, expanded airline and tourism partnerships, and curated experiences that celebrate the culture of travel simply beyond booking the next trip. This year’s trade fair aims to encourage Filipinos to return to travel after a slowdown following the COVID 19 pandemic and the recent US-Iran War. Held during a traditionally slower period of travel, it also aims to encourage Filipinos to look beyond the usual holiday and summer travel seasons by discovering destinations that can be enjoyed year-round.

 

Ms. Maria Paz R. Alberto (TME 2026 Chairperson)

This year’s exhibitor lineup (179) mirrors the changing priorities of Filipino travelers. While millennials and families continue to account for a significant share of regional and international travel, younger travelers are increasingly drawn to experience-driven and cultural itineraries. Retirees also remain an important market for long-haul leisure travel and organized tours.​

​“When you walk onto the expo floor, you are engaging directly with airlines, tourism boards, and accredited travel partners offering one-of-a-kind and hard to resist exclusive packages and curated itineraries,” said Ms. Alberto.  She added, “many of the bundled travel deals, coordinated group packages, and promotional fares available during the expo are often unavailable through standard online booking platforms. She also emphasized the continued value of accredited travel agencies, particularly for travelers planning complex itineraries, multi-country vacations, or group tours, where professional guidance and post-booking assistance remain essential.”

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Mr. Bryan L. Ang (PAL Regional Head - Philippines)

“The event brings together both outbound and inbound tourism stakeholders to strengthen industry collaboration while giving Filipino travelers more opportunities to discover destinations through trusted travel partners,” Alberto added. She further explained that “When Filipinos travel abroad, they become part of a broader cultural exchange. At the same time, we continue to welcome international partners who help strengthen tourism ties and economic activity between destinations.” 

​By bringing airlines, tourism boards, travel agencies, hospitality providers, and financial institutions under one roof, organizers hope this year’s Travel Madness Expo will make travel planning more accessible while strengthening connections between Filipino travelers and destinations across the Philippines and around the world.

 

Ms. Maria Paz R. Alberto, Ms. Amabelle D. Nucom and Mr. Bryan L. Ang with 2GO Group mascot

TME 2026 carries the theme “Where Every Journey Tells a Story — From Madness to Memories,” with the sub-theme “The Great Revenge Travel Revival and a New Era of Globetrotting Confidence.” Together, they reflect the evolving mindset of today’s travelers, who are moving beyond post-pandemic “revenge travel” toward more intentional, experience-driven journeys centered on cultural discovery, meaningful connections, and thoughtful travel planning. 

For one, Philippine Airlines (PAL) will offer their best rates. Mr. Lang recommends PAL flyers visiting places like Davao during the rainy season, where various adventures await, or fly to see the aurora australis (southern lights) in Tasmania (Australia) or Queenstown (New Zealand). PAL is also opening new destination routes.  Diving enthusiasts will be able to fly to Palau or Saipan in the United States. 

Hotels and resorts in the country such as Savoy Hotel Mactan Newtown, Chancellor Hotel Boracay Newcoast, Kingsford Hotel Manila, and Hotel Lucky Chinatown among others, will also 50-70% off, including vouchers with no expiration. Various offers, for Metrobank credit card holders, include miles and cashback for gas. Considering the rising prices of accommodations, tickets, and other travel expenses, these offers are expected to encourage locals to get back on the road, not just to regional destinations but other countries as well. 

For this year’s event, Malaysia Airlines also joins as the Official Airline Partner, while Philippine Airlines serves as the National Airline Partner, underscoring the expo’s continued focus on strengthening both international connectivity and domestic travel opportunities. Throughout the event, the Department of Tourism’s “Discover More to Love” campaign will also be featured, reinforcing efforts to promote both established attractions and emerging destinations across the Philippines. 

TME 2026 also welcomes, on the international front, new participating destinations including the Republic of Georgia (Georgia Tourism), the Czech Republic (Czech Tourism), and Papua New Guinea (Niugini Tourism Office), alongside returning exhibitors from Japan (Japan National Tourism Office or JNTO), South Korea (Korea Tourism Organization or KTO), Taiwan (Taiwan Tourism Administration), Hong Kong (Hong Kong Tourism Board or HKTB), Malaysia (Tourism Malaysia) and Guam (Guam Visitors Bureau). 

The travel event opens on July 10, Friday, at 11 AM and continues through Sunday, July 12. Tickets prices are Php100 (general public) and Php70 (students, PWD and senor citizens). Upon presentation of a valid Metrobank card and ID, through a dedicated entry lane, Metrobank cardholders will receive free admission. On July 10, from 9 AM to 11 AM, they will also enjoy exclusive early access to the Travel Preview Sale, giving them first priority to selected domestic and international travel packages before the expo opens to the public. During the event, eligible Metrobank cardholders can also take advantage of the bank’s “Book Now, Pay Later” program, allowing them to secure their travel bookings while paying at a later date. 

​TME 2026 was made possible through the support of its industry partners, led by Metrobank, Malaysia Airlines, and Philippine Airlines, together with Singapore Airlines, Qantas, Qatar Airways, Sunlight Air, the Embassy of the Czech Republic, Tourism Malaysia, the Hong Kong Tourism Board, The Taiwan Tourism Information Center, Duty Free Philippines, City of Pasay, Arsenal Content Marketing, Amadeus, Sabre, Philippine Long Distance and Telephone Company (PLDT) and Nestle. Their participation reflects a shared commitment to expanding travel opportunities and inspiring Filipinos to explore destinations with greater confidence, purpose, and cultural appreciation. ​ TME 2026 media partners are Daily Tribune, Philippine Daily Inquirer, Manila Times, Negosentro and Asian Journal/Balikbayan. 

For more information, event schedules, exhibitor updates and inquiries, contact mobile numbers (0917) 585-2213 and (0917) 307- 8613 or email secretariat@travelmadnessph.com.  You may also visit www.travelmadnessph.com or www.facebook.com/TravelMadnessPH.